San Diego Union Tribune Fashion Editorial

Watch behind-the-scenes video below!http://www.video.signonsandiego.com/vmix_hosted_apps/p/media?id=2294161&item_index=1&all=1&sort=NULL

My Aunt Peggy called my parents early this morning to tell them, "Elsa fell out of our paper today"...

Indeed, I am proud to know that our local paper the San Diego Union Tribune lasted long enough to be able to publish the gorgeous Fashion pull-out in today's Sunday paper. Hired along with fellow San Diego Model Management model, the pixie-ish Natalie, we were informed that significant importance was being placed on our pull-out as the paper is going under and they are trying to see if a glossy (not messy ink print) fashion section could help revive it. No pressure, hehehe. :P




With a significant budget allowed on this project we had, not 1, but two UT photographers K.C. Alfred and Chrissy Pascual shooting sometimes simultaneously on the project. Also present was our hair and makeup stylist Emily Holiday from Salon Bordeaux, writer Nina Garin, her editor Michele and various production assistants.

Shot just over a month ago on a sweltering day at the popular boutique Ivy Hotel downtown - we shot in various locations including the rooftop pool bar, the restaurant and the downstairs disco club.

Clothes were all pulled from Bloomingdale's and included Prada, Mahnolo Blanik shoes (my first time modeling those, gay snap to that!) and more. The point was to showcase fashion that can be purchased locally and worn here in beautiful San Diego.

I always appreciate any work and was especially pleased to do an editorial spread as San Diego is a 'print modeling' town more than anything. I either mostly do that or runway.


Many thanks to Nina Garin, from the UT, for her hard work, and for hiring me (and this was before the shoot where we discovered we graduated only a year apart with similar friends back at Bonita Vista High School - go Barons!) and also thanks to my agent Linda Comer - for almost 10 years of managing me here in San Diego - bravi, ladies, bravissimi..

++ The top link is a 3 minute video from the UT online page - where they mentioned Natalie by name but NOT yours truly - poor elsamart hehehe. Hopefully I will be able to scan the actual pictures and publish them here on the blog eventually - I need to find a professional scanning place with a large scanning bed as regular ones won't fit our massive cover and ensuing fashion pictorial...

"Donna Marsh" Grand Opening

This short runway model with Mexican hips blissfully still finds herself working in her mid 30s at some of San Diego's top fashion events. One of my latest was the Grand Opening of the Donna Marsh store in La Jolla on January 22.


More than 150 'must have' designers are featured in the store including: Badgley Mischka, Trina Turk, Tag Jeans, Marc Bower Glamit, Marissa Bartelli, and a mind boggling spread of unique jewelry, purses and more.
  It rained but it did not damper anyone's spirits. They actually closed the street of Fay Avenue for 1 block and set up a large white tent a la Fashion Week. With great lighting, a great runway, great food and cocktails - a party of 200 invitees was ready to start!
  Already culling a lot of fashionista buzz with her store in Palm Desert, this evening sealed the deal marking Donna Marsh as the 'go to' place to shop for San Diego's well dressed (especially since Saks Fifth Avenue closed in La Jolla).


  I loved the set-up for the evening and was pleased to 'walk' with some fellow model gal friends from my agency. I still do not know how it is that I work, and if you saw me in college at a size 12, with unplucked eyebrows you'd understand more. But I have learned how to walk well and how to present clothes and my biggest compliments at the end of the show was from Donna, herself, who said that I was her husband's favorite model since I danced and had the most fun up there.

  Good times, great store - not that I could afford to shop in it... :P